


Playcenter Family
About
Playcenter Family is São Paulo's beloved amusement park offering a full day of thrills for the entire family. With rides ranging from gentle carousel experiences for toddlers to exciting roller coasters for brave tweens, plus refreshing water attractions and live entertainment shows, this park delivers Brazilian-style family fun with something for every age group.
Highlights
- ✓Multiple themed areas with age-appropriate rides from kiddie attractions to adrenaline-pumping roller coasters
- ✓Refreshing water park section perfect for São Paulo's warm weather
- ✓Live entertainment shows and character meet-and-greets throughout the day
- ✓Indoor location means fun regardless of weather conditions
- ✓Connection to Shopping Aricanduva provides convenient dining and shopping options
Pro Tips
- 1.Arrive right when doors open (11:00 AM on weekends) to beat the crowds and hit popular rides first
- 2.Bring swimsuits and towels for the water attractions, or purchase them at the park shops
- 3.Download a translation app as most signage and staff interactions are in Portuguese, though staff are generally helpful with basic English
- 4.Purchase tickets online in advance for discounts and to skip the ticket counter lines
- 5.The park is located inside Shopping Aricanduva mall, so you can combine your visit with shopping and dining options
Best Time to Visit
Visit on weekday afternoons (Monday through Thursday after 2:00 PM) when crowds are lightest. Avoid Brazilian school holidays and weekends when wait times increase significantly. The climate in São Paulo is comfortable year-round, though May through September can be cooler for water attractions.
What to Know
At approximately $50-70 USD per person (moderate to pricey by Brazilian standards), plan your budget accordingly and bring Brazilian Reais as some vendors may not accept cards. The park has food courts with typical amusement park fare, and it's located within a major shopping center with ample parking and metro access (Carrão station on Line 3-Red).
Seasonal Notes
Open year-round with special events during Brazilian holidays like Carnival, Children's Day (October 12), and Christmas. Water attractions are available all year but most enjoyable during São Paulo's warmer months (October through March). Check the website for holiday hours and special themed events.
Follow Playcenter Family
Nearby Eats
The attached Shopping Aricanduva mall offers dozens of food court options and sit-down restaurants including familiar chains and Brazilian favorites. For authentic Brazilian family dining, try Giraffas (Brazilian fast food with rice, beans, and grilled meats that kids enjoy) or Spoleto (build-your-own pasta that's kid-friendly).
More Activities Near Sao Paulo
Parque da Mônica São Paulo
Parque da Mônica is Brazil's beloved theme park dedicated to Monica's Gang (Turma da Mônica), one of the country's most popular children's comic series. With over 20 rides, interactive attractions, live shows, and meet-and-greet opportunities with iconic characters like Monica, Cebolinha, and Cascão, this indoor park offers a uniquely Brazilian experience that delights young children regardless of language barriers.
Parque da Luz
Parque da Luz is a beautiful historic park in central São Paulo that offers families a peaceful green escape with playgrounds, wide walking paths, and plenty of shade for picnics. Located next to the Pinacoteca art museum and Luz train station, it combines natural beauty with easy access to cultural attractions, making it perfect for a half-day family outing in the city.
Parque do Carmo
Parque do Carmo is one of São Paulo's largest green spaces, offering families a peaceful escape from the bustling city with sprawling botanical gardens, well-maintained playgrounds, and easy walking trails perfect for kids of all ages. This free park provides plenty of open space for children to run, explore nature, and enjoy outdoor play while parents relax in shaded picnic areas surrounded by native Brazilian flora.
Museu Afro Brasil
Museu Afro Brasil offers families an enriching cultural journey through African-Brazilian history with engaging interactive exhibits that bring learning to life. The museum's educational programs are designed with young visitors in mind, making complex cultural topics accessible and fascinating for children while parents appreciate the beautiful Ibirapuera Park setting.