National Cherry Festival
About
The National Cherry Festival transforms Traverse City into a family wonderland each summer with eight days of cherry-themed fun, parades, live entertainment, and activities designed for all ages. From pie-eating contests to fireworks, this beloved Michigan tradition offers something special for every member of the family while celebrating the region's famous cherry harvest.
Highlights
- ✓Very Cherry Pie Eating Contest and cherry pit spitting competition
- ✓Three colorful parades including the beloved Junior Royale Children's Parade
- ✓U.S. Air Force Thunderbirds air show (select years)
- ✓Midway carnival with rides and games for all ages
- ✓Endless cherry treats including cherry pies, ice cream, salsa, and BBQ sauce
Pro Tips
- 1.Park at the outer lots and take the free shuttle to avoid downtown traffic and parking hassles during peak festival hours.
- 2.Visit the Cherry Market early in the day to get the best selection of cherry products before popular items sell out.
- 3.Bring wet wipes or hand sanitizer since cherry tastings and pie eating contests can get messy fast.
- 4.Download the festival app ahead of time to plan your daily schedule around parades, air shows, and special performances.
- 5.Wednesday mornings are typically less crowded than weekends, making it easier to enjoy activities without long lines.
Best Time to Visit
Visit on weekday mornings (Monday through Thursday) for smaller crowds and shorter lines at popular attractions. The festival runs for eight days in early July, with weekends being busiest but offering the most spectacular events like parades and air shows.
What to Know
Most festival events are free or very affordable, though some activities like carnival rides require tickets. Street parking downtown fills quickly, so plan extra time or use designated festival parking lots with shuttle service.
Seasonal Notes
The festival takes place annually for eight days in early July, rain or shine. Events run from morning until late evening with fireworks on select nights. Book accommodations well in advance as hotels fill up quickly during festival week.
Nearby Eats
The Cooks' House offers a kid-friendly menu with locally sourced ingredients just minutes from downtown, or head to Apache Trout Grill for waterfront dining with a children's menu and beautiful bay views.
More Activities Near Traverse City
Old Mission Lighthouse Park
Old Mission Lighthouse Park offers families a perfect blend of history, natural beauty, and outdoor exploration on the scenic Old Mission Peninsula. Kids can climb around a charming 19th-century lighthouse, learn about maritime history, and enjoy stunning views where Lake Michigan's east and west arms meet. The easy walking paths, beach access, and incredible photo opportunities make this a memorable stop that appeals to children of all ages.
The Village at Grand Traverse Commons
The Village at Grand Traverse Commons is a charming, family-friendly destination that combines historic architecture with modern amenities across beautifully landscaped grounds. Kids will love running on the open lawn spaces between stops for ice cream and treats, while parents can browse unique local shops and enjoy the relaxed atmosphere of this converted historic asylum campus. The mix of indoor and outdoor spaces makes it perfect for families looking to spend a few leisurely hours exploring.
Underground Toys
Underground Toys is a beloved locally-owned toy store in Traverse City that offers a refreshing alternative to big-box retailers. With knowledgeable staff who take time to help families discover quality toys and games, it's a wonderful spot to let kids explore, test out playthings, and find something special that will actually last beyond a single play session.
Central Grade School
Central Grade School in Traverse City offers a well-maintained community playground that's perfect for families looking for free, active outdoor fun. The modern play equipment and spacious open fields provide plenty of room for kids to run, climb, and play while parents can relax knowing the facilities are safe and well-kept.