Photo: Vivi Laporta
Photo: Ali A
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Enchanted Shop
★4.7(336 reviews)$Amusement Park
🕑 20-45 minutes👶 Best for ages 5-14. Younger elementary kids are mesmerized by the colorful crystals and magical atmosphere, while tweens and teens enjoy selecting their own special treasures and learning about the mystical items.🧡 Saved by 23 families
About
Step into Salem's magical Enchanted Shop, a year-round mystical boutique that captivates families with its whimsical atmosphere, crystal displays, and enchanting décor. Located in the heart of historic Salem, this unique store offers a delightful sensory experience where kids can explore everything from sparkling gemstones to magical trinkets, making it a perfect quick stop during your Salem adventure.
Highlights
- ✓Stunning crystal and gemstone displays that fascinate young rock collectors
- ✓Magical atmosphere with mystical décor throughout the historic space
- ✓Kid-friendly staff who enjoy sharing knowledge about stones and treasures
- ✓Affordable small treasures perfect for souvenir shopping
- ✓Located in Salem's historic waterfront district near other family attractions
Pro Tips
- 1.Visit on weekday afternoons (Tuesday-Thursday) to avoid weekend tourist crowds and have more space for kids to browse comfortably
- 2.Set a souvenir budget with kids before entering,the enchanting displays make it hard to leave empty-handed
- 3.The staff is very knowledgeable and kid-friendly; don't hesitate to ask them to show children interesting stones or explain the items
- 4.Parking can be challenging on Wharf Street; arrive early or use the nearby public parking garage on New Derby Street
- 5.Combine your visit with a walk along the nearby Salem waterfront for a full family outing
Best Time to Visit
Visit on weekday mornings (11 AM opening) or early afternoons Tuesday-Thursday for the quietest experience. Avoid October when Salem becomes extremely crowded with Halloween tourists, unless you're embracing the festive chaos.
What to Know
This is a retail shop rather than an attraction, so plan for a 20-30 minute browse. The store has narrow aisles and breakable items, so keep younger children close and supervise carefully.
Seasonal Notes
Open year-round with extended hours during October's Halloween season. The shop embraces Salem's witchy heritage but maintains a family-friendly, wonder-filled atmosphere rather than anything scary.
Nearby Eats
Visit nearby Bambolina for excellent wood-fired pizza that kids love, or grab ice cream at Captain Dusty's Ice Cream just a short walk away on Derby Street.
More Activities Near Salem
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Enchant Christmas transforms Salem into a magical winter wonderland with a convenient drive-through experience featuring millions of twinkling lights and festive holiday decorations. Perfect for families who want to enjoy the magic of Christmas without leaving the comfort of their car, this seasonal spectacle offers an enchanting way to create holiday memories while staying warm and cozy.
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Salem's Riverfront Carousel
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Step back in time at this enchanting hand-carved carousel featuring 42 beautifully crafted horses and other whimsical animals, all lovingly created by volunteers. Located along Salem's scenic Riverfront Park, this operational work of art offers gentle, nostalgic rides perfect for little ones while parents enjoy the craftsmanship and peaceful riverside setting. The attached gift shop features carousel-themed treasures that make wonderful keepsakes.
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Marion County Fair
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The Marion County Fair brings classic summer fun to Salem with everything families love about traditional county fairs,carnival rides, agricultural exhibits, live entertainment, and tasty fair food. Kids can pet farm animals, watch 4-H competitions, enjoy thrilling rides, play midway games, and experience the excitement of this beloved annual summer tradition that's been entertaining Oregon families for generations.
Restaurant
London Grill
$$
London Grill offers families an upscale dining experience without the stress of keeping kids perfectly quiet. This welcoming restaurant strikes the perfect balance between quality cuisine and family-friendly service, with a varied menu that caters to both adventurous young eaters and picky palates alike.