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imogene + willie clothing store in 12 South, TN
Photo: imogene + willie
View of imogene + willie in 12 South, TN
Photo: Sean Donovan
View of imogene + willie in 12 South, TN
Photo: Davey Gravy

imogene + willie

4.3(156 reviews)$$$Activity
🕑 15-30 minutes👶 Best for all ages as a brief stop. Older kids and teens (10+) may enjoy shopping for quality denim and apparel, while younger children will be more interested in the unique building itself and photo opportunities outside.

About

While primarily a denim boutique, imogene + willie's converted gas station setting offers a unique Nashville experience that makes for a quick, memorable stop in the trendy 12 South neighborhood. The vintage aesthetic and historic architecture provide excellent photo opportunities with kids, and the shop's welcoming atmosphere makes browsing enjoyable even with little ones in tow.

Highlights

  • Iconic converted 1950s gas station building with vintage charm
  • Instagram-worthy exterior perfect for family photos
  • High-quality denim and apparel for the whole family
  • Located in walkable 12 South neighborhood with nearby shops and cafes

Pro Tips

  1. 1.Visit during weekday mornings (10-11 AM) for the most relaxed browsing experience with less foot traffic
  2. 2.The exterior of the converted Edgefield Service Station makes for fantastic family photos,snap pictures before heading inside
  3. 3.This works best as part of a larger 12 South neighborhood outing rather than a standalone destination
  4. 4.Strollers can navigate the space, but it's small, so baby-wearing might be easier during busy times
  5. 5.Combine with a walk to nearby Sevier Park (5-minute walk) to give kids a place to run around after shopping

Best Time to Visit

Weekday mornings between 10-11 AM offer the quietest shopping experience. Sunday afternoons work well if you're exploring 12 South after brunch, though expect more crowds.

What to Know

This is a premium denim shop with higher price points ($$$). Street parking is available on 12th Avenue South but can be competitive, especially on weekends. The shop is small, so plan for a brief 15-20 minute visit.

Seasonal Notes

Open year-round with consistent hours. The outdoor photo opportunities are especially pleasant during spring and fall when Nashville weather is mild. No special holiday events, but the vintage exterior looks charming with seasonal decorations in the surrounding neighborhood.

Nearby Eats

Walk to Burger Up (2 blocks away) for upscale kid-friendly burgers and shakes, or grab treats at Las Paletas gourmet popsicle shop right across the street,perfect for keeping little ones happy while exploring 12 South.

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Ice Cream

Las Paletas

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Las Paletas is a delightful Mexican popsicle shop in Nashville's trendy 12 South neighborhood that transforms a simple frozen treat into a cultural adventure for kids. With authentic paletas in vibrant flavors ranging from fresh mango and watermelon to creamy avocado and horchata, children love picking out colorful popsicles while parents appreciate the all-natural, high-quality ingredients and reasonable prices.

Park

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Sevier Park is a beloved Nashville gem in the trendy 12 South neighborhood, offering families 12 acres of green space with one of the area's best playgrounds. The expansive play structures cater to various ages, while open fields provide plenty of room for frisbee, soccer, or just running off energy. Regular community events and a welcoming atmosphere make this park a favorite gathering spot for local families and visitors alike.