Rita's Italian Ice & Frozen Custard
About
Rita's Italian Ice & Frozen Custard is a beloved Kempsville treat stop that's become a go-to destination for families celebrating after soccer games, dance recitals, or just needing a sweet cool-down. Kids love choosing from an array of colorful Italian ice flavors and creamy custard combinations, while parents appreciate the reasonable prices and quick service that keeps even the youngest ones happy.
Highlights
- ✓Over 30 rotating Italian ice flavors including kid favorites like mango, cherry, and cotton candy
- ✓Gelati combinations that layer creamy frozen custard with refreshing Italian ice
- ✓Misto shakes blending custard with mix-ins like Oreos and candy
- ✓Kid-friendly portion sizes that won't overwhelm little appetites
- ✓Outdoor picnic seating perfect for enjoying treats together
Pro Tips
- 1.Visit on Free Ice Day (first day of spring) for complimentary Italian ice - expect lines but it's a fun family tradition
- 2.Ask for a sample before ordering to help indecisive kids narrow down the many flavor choices
- 3.Bring wet wipes or napkins as Italian ice can get messy, especially with younger children
- 4.Park near the side of the building for easier access and less congestion during busy evening hours
- 5.Order a 'gelati' - layers of custard and Italian ice - for a treat that won't melt as quickly as regular ice cream on hot days
Best Time to Visit
Weekday afternoons around 3-4pm offer shorter lines than evening rush hours when youth sports teams arrive. Summer evenings between 6-8pm are busiest, so plan accordingly or embrace the festive atmosphere.
What to Know
Prices are budget-friendly with kids sizes starting around $3-4. This location has outdoor seating only, so plan for weather. Parking is shared with other Princess Anne Road businesses and fills quickly on summer evenings.
Seasonal Notes
Rita's is typically seasonal, operating March through October in most locations. Check for specific opening and closing dates. First Day of Spring features free Italian ice. Pumpkin and apple flavors appear in fall.
Nearby Eats
For a meal before dessert, try Plaza Azteca Mexican Restaurant (0.3 miles away) with a full kids menu, or Chick-fil-A (0.5 miles) for quick, reliable family dining.
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