Rita’s Italian Ice & Frozen Custard
About
Rita's Italian Ice & Frozen Custard is a family favorite in Williamsburg that serves up smiles along with their signature Italian ice and creamy frozen custard. Kids love choosing from dozens of colorful, fruity Italian ice flavors or indulging in a Gelati,a delicious layered combination of custard and ice that's become Rita's trademark treat.
Highlights
- ✓Over 30 rotating Italian ice flavors from classic cherry to tropical mango
- ✓Signature Gelati layering frozen custard with Italian ice
- ✓Misto shakes that blend custard and ice into a creamy treat
- ✓Sugar-free Italian ice options available
- ✓Friendly staff who offer samples to help kids choose
Pro Tips
- 1.Visit on the first day of spring when Rita's traditionally offers free Italian ice to celebrate the season
- 2.Order a 'Misto' shake if your kids can't decide between flavors,it blends custard with any Italian ice flavor
- 3.The kids' size portions are surprisingly generous, so start small to avoid waste
- 4.Park in the Monticello Marketplace shopping center lot for easy access
- 5.Grab extra napkins,Italian ice can get messy with enthusiastic young eaters!
Best Time to Visit
Visit on weekday afternoons (2-4 PM) to avoid the after-dinner rush, or stop by on hot summer evenings when the whole family wants a refreshing cool-down. Weekends tend to be busiest, especially after 6 PM.
What to Know
Prices are budget-friendly with most treats under $6. There's outdoor seating available, but this is primarily a walk-up counter spot perfect for a quick treat between activities in the Williamsburg area.
Seasonal Notes
Rita's is typically open March through November, with hours extending during summer months. They close for winter, usually December through February. Free Italian ice is traditionally offered on the first day of spring,expect big crowds for this beloved annual promotion.
Nearby Eats
The Monticello Marketplace area offers several family-friendly options including Chick-fil-A and Five Guys nearby on Richmond Road, perfect for grabbing dinner before dessert at Rita's.
More Activities Near Wyndham
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Wyndham Park Drive offers families a peaceful neighborhood retreat perfect for outdoor play and relaxation. This well-maintained community park features playground equipment that keeps little ones entertained, along with spacious green areas ideal for running around, flying kites, or playing catch. The walking paths make it easy to bring strollers while older kids explore, and the picnic areas provide a lovely spot for family lunches or snack breaks.
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Forest Elementary School's community playground offers families a well-maintained, modern play space that's free to enjoy during evenings, weekends, and school breaks. Located in the heart of Wyndham, this accessible playground features contemporary equipment suitable for various ages, classic swing sets, and basketball courts that make it perfect for families with multiple kids at different activity levels.
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