Skip to main content
Sign In
Northwestern Mutual insurance agency in Milwaukee, WI
Photo: Dave Shapiro
View of Northwestern Mutual in Milwaukee, WI
Photo: Mahima Srivastava
View of Northwestern Mutual in Milwaukee, WI
Photo: Thomas Wasinski

Northwestern Mutual

4.1(22 reviews)FreeFarm
🕑 45 minutes to 1 hour at the farm itself, though most families make this part of a longer 3-4 hour zoo visit👶 Best for ages 2-8. Toddlers and preschoolers are at the perfect height to interact with smaller animals, while early elementary kids enjoy learning about where food comes from and animal care responsibilities.

About

There appears to be a data mix-up here - Northwestern Mutual is actually a financial services company headquartered in downtown Milwaukee, not a farm or petting zoo. The interactive farm area with goats and farm animals you're looking for is likely the Northwestern Mutual Family Farm at the Milwaukee County Zoo, which is a separate location at 10001 W Bluemound Rd. The Family Farm is a wonderful hands-on experience where kids can pet and feed gentle farm animals in a safe, supervised environment.

Highlights

  • Hands-on goat petting in a walk-through enclosure
  • Meeting friendly sheep, chickens, and rabbits
  • Learning about daily farm chores and animal care
  • Photo opportunities with barnyard animals
  • Educational displays about Wisconsin agriculture

Pro Tips

  1. 1.Visit the Family Farm earlier in the day when animals are most active and before afternoon heat makes them sleepy
  2. 2.Bring hand sanitizer or plan to use the handwashing stations immediately after petting animals
  3. 3.Check the zoo's daily schedule for special feeding times and keeper talks at the farm
  4. 4.The farm can get crowded on weekends - weekday mornings offer the best one-on-one animal interaction
  5. 5.Wear closed-toe shoes as you'll be walking through farm areas

Best Time to Visit

Weekday mornings during spring and fall offer the most comfortable weather and smallest crowds. Animals are typically more active in cooler morning temperatures, making interactions more engaging for kids.

What to Know

The Family Farm is included with Milwaukee County Zoo admission ($17.75 adults, $14.75 kids 3-12, free for 2 and under). The zoo has ample parking ($18) and multiple food options throughout the grounds.

Seasonal Notes

The Family Farm is open seasonally from late April through October, weather permitting. It's closed during winter months. Summer can be hot with less shade, so spring and fall visits are most comfortable.

Nearby Eats

Within the zoo, try the Flamingo Café or Patio Restaurant for kid-friendly options like chicken tenders and pizza. Outside the zoo, Kopp's Frozen Custard (about 2 miles away) is a Milwaukee institution perfect for post-zoo treats.

More Activities Near Milwaukee

Museum

Milwaukee Art Museum

4.8$$

The Milwaukee Art Museum is an architectural wonder that captivates kids before they even step inside, thanks to its iconic white "wings" that open and close daily. Inside, families discover engaging art activities, hands-on studio programs, and a collection that spans centuries,all presented in ways that make art accessible and exciting for young visitors.

Playground

Malone Park

4.8Free

Malone Park is a standout Milwaukee-area playground that thoughtfully caters to all ages and abilities. With its imaginative treehouse structures, nautical-themed tugboat play area, and an inclusive accessible merry-go-round, this expansive park keeps kids entertained for hours while parents appreciate the separate zones that let toddlers play safely away from bigger kids.

Park

Lakeshore State Park

4.8Free

Lakeshore State Park is a hidden gem offering families an urban oasis right on Milwaukee's lakefront. This 22-acre island park delivers stunning skyline views alongside kid-friendly walking trails, fishing opportunities, and plenty of green space for picnics and play,all just steps from downtown attractions.

Nature

Urban Ecology Center - Riverside Park

4.8$

The Urban Ecology Center at Riverside Park transforms nature education into hands-on adventure for Milwaukee families. With its stellar 4.8-star rating, this community-focused environmental education center offers free programs, hiking trails along the Milwaukee River, and the chance to borrow equipment like binoculars, fishing poles, and snowshoes to explore the surrounding 15-acre park.